What is fast fashion?

Fast fashion is characterized as low-cost, trendy clothes that quickly responds to customer demand by stealing design cues from the catwalk or celebrity culture and putting them on the high street. The goal is to launch the newest trends as soon as possible so that consumers can buy them while they are still quite fashionable and then, regrettably, abandon them after a few wears. It supports the notion that wearing the same clothing repeatedly is a fashion faux pas and that if you want to look current, you must wear the newest trends as soon as they emerge. It is a crucial component of the destructive system of excessive production and consumption that has made fashion one of the world’s largest polluters.

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How to recognize fast fashion items?

Cheap fabrics

The use of inexpensive fabrics and materials is one of the simplest ways to identify fast fashion brands. synthetic or polyester is used in the majority of items.

Focus on trendy clothing

The rise in customer desire for fresh, stylish, and reasonably priced apparel that is developed and manufactured quickly led to the creation of fast fashion. Fast fashion companies provide affordable, stylish apparel that is influenced by runway displays. They are prosperous as a result of the rising consumer desire for fresh, stylish clothing at reasonable pricing.

Lack of transparency

fast fashion companies don't disclose their factories' and production processes in an ethical or transparent manner. A clothing brand may not be as ethical as it should be if it doesn't provide much information about its supplier chain.

Extremely low prices

Fast fashion has become a global phenomenon because to mass textile manufacturing, low labour and material costs, and logistical efficiency. Consumers can now get the newest trend for a fraction of the cost after seeing it on display at fashion industry events like the Paris Fashion Week. People give a lot of thought to the cost and design of the clothing they purchase, and fast fashion companies maintain their costs as low as they can to appeal to the general public.

Brands you might not know involve in the fast fashion industry

Final Thoughts

As we all know, fast fashion has become one of the biggest contributors to our modern society, whether from a fashion perspective, environmental policy, or even trends that rapidly evolve and change. It is important for us to really understand and acknowledge this issue, as it is impacting our lives whether we realise it or not. It might be beneficial for certain individuals or companies, but the truth is, we are the ones who are going to experience the consequences in the future. As responsible citizens, we should start thinking about the effects of fast fashion and how this issue might be the reason why we might lose our privilege as humans to enjoy the beauty of our world.